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My customer avatar will be a male white-collar worker in his early thirties who works at an internet company in the San Francisco Bay Area.
His hobbies will be road cycling, social networks, and mobile games.
Although performing well on his job, he thinks social networks and mobile gaming consumed too much of his time.
He has a silver hybrid hatchback and a black hardtop convertible.
He has just married and plans on having children in the next few years.
His wife works from home as a software developer.

I have some aspects similar to him, such as hobbies. I also want to get a job at an internet company after graduating. This similarity is not a coincidence in my opinion. I would definitely categorize myself within the market segment I have set, many aspects of this avatar are also what I would expect from my own life in the next decade or two.