Friday, September 20, 2019
8A
I would like to create a vinyl record customizing service different than the current ones. I'm going to sell them in small batches, premium packages will also include the acetate master disc. Each production run will be "limited" by its nature. It will also be made in one of those western European countries, sounds "better" than other origins and it's also relatively cheap to produce vinyl records there. Marketing of such service is crucial because it's probably the least useful thing in the world. I think the most effective way is to get it marketed by influencers, making it a "trendy" thing without much effort or a sensible reason. Another strategy I came up with is advertising the service in the downtown of major metropolitan areas. Few seconds of advertisement will be fine, as long as it has an impact and makes people wonder what our product is and search online afterward.
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Hi Yudi,
ReplyDeleteI agree with collaborating with influencers to promote your product. But you need to make sure it's the right influencer that has an affinity for music, specifically vinyl. If not, it won't come off as genuine. If presented well, I believe you'll reach the right audience/customers. We live in a time where branding, packaging, and finding the right person (or people) to promote it, will make it anything look cool.